In recent times, businesses have had to become smarter in their marketing activities to ensure they stay competitive. They face the dual challenge of ensuring that they are effectively communicating with existing customers and prospects while keeping costs to a minimum. E-marketing (or email marketing) is one of the most popular marketing communications methods favoured by companies today. However, the load and blast approach to e-marketing does not achieve the best results. Sage E-marketing for Sage CRM gives users the opportunity to gain new customers and get closer to existing customers without ever having to leave Sage CRM. It provides easy to use functionality to enable users to execute high-quality, targeted e-marketing campaigns to generate leads. Users can benefit from a simple 3-step wizard to easily create new e-marketing campaigns and a choice of over 90 templates to get started immediately. With Sage E-marketing for Sage CRM, users can create drip marketing campaigns quickly and easily, automatically delivering email communications to the right people at the right time for maximum impact. Open, click and bounce rates are automatically tracked, enabling marketers to calculate accurate ROI and deliver hot leads to the sales team. Campaigns can be cloned easily to allow users to share best practice with colleagues and for consistent execution of future campaigns.
Simple 3-step wizard for rapid campaign execution
- Over 90 attention-grabbing templates available out-of-the-box
- Editable templates that can be personalised quickly and easily
- Rapid creation of groups from segmented prospects and customer lists
- Smart-sending features
- Automated drip marketing campaigns
- Campaign filtering at each drip stage
- Open, click and bounce rate tracking
- Auto-feed of metrics into Sage CRM for rapid ROI calculation
- Integrated telesales follow-up
- Simple campaign cloning for consistent execution and departmental collaboration
