Customer relationship management is the backbone of any company‚Äôs sales force. However, too often a business treats CRM as just a sales tool and not an all-encompassing way to interact with customers on an ongoing basis. A well-used CRM allows for marketing, sales, support and feedback. By being organized around the customer properly a company can ensure customer loyalty and drive profitability. How can a business do this effectively? Here are some best practices 1) Develop Relationships: Customers, more then…